Luke Bryan hopes fans enjoy “Huntin ‘, Fishin’ and Lovin ‘” as much as he does. The country singer and outdoorsman has launched his own Amazon storefront that features a selection of over 50 fishing and hunting themed products for fall. Bryan’s Amazon page includes camping gear, fishing and hunting gear, campfire tools, and other outdoor accessories.

Although the storefront launched this week, Amazon says a number of items Bryan recommended are already proving to be “frequent travelers.” Among the bestsellers, this $ 139 folding bed, a cordless electric net knife ($ 160) and the Mercury VesselView Mobile ($ 223) – essentially a digital display of your boat’s engine. The page also sells popular sleeping bags, a rain jacket, a fishing spinnerbait and even a pair of HD binoculars.

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Store: Luke Bryan’s Amazon Store

Bryan worked directly with Amazon to organize the store, and the father-of-two says he selected products based on memories from his childhood and the new memories he created with his sons during his forties. “I grew up spending time outdoors and now I’m able to make new memories with my boys, spend time together without any distractions,” he says. “Being outdoors is spending quality time with my family and friends and enjoying the simple things in life.”

Photos of the Amazon partnership were taken at Bryan’s property in Franklin, Tennessee, where the singer has been quarantined for the past few months (the insulated Igloo cooler in the photos is available for $ 179) . With his busy schedule and frequent tours, Bryan says one of his favorite things to do when he’s not working is hunting and fishing on his property. “On my return [from the road], I can immediately go outside and spend time doing what I love, ”he says.

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The new Amazon collaboration is the last project of a busy few months for Bryan. His seventh studio album, Born here Live here Die here, was released earlier this month, and it was announced this week that the singer has signed on for another season of American Idol, alongside other returning judges, Katy Perry and Lionel Richie.

Bryan and his wife Caroline are also going viral right now thanks to a new Jockey underwear ad that leaked online. It’s unclear if the ad ties into a new campaign, and neither Jockey nor Bryan have commented on the clip. While you can certainly find Jockey merchandise on Amazon, it’s safe to assume boxers and briefs won’t be added to Bryan’s storefront anytime soon.

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